You don’t have to be a gambling expert to have heard of Ladbrokes. This global brand is one of the biggest companies in the United Kingdom full stop.
While Ladbrokes may be most recognisable for the vibrant red and white branding seen on all of their 1,000+ shop fronts here in the UK, the company have also managed to develop a strong reputation in the online gambling world; and with Poker, Casino Games, and a Sports Book being just a few of their online interests, it’s not hard to see why this gambling giant still dominates the industry today.
In this post, we’re going to review the sports betting side of their operation and look at the bet markets offered, payment methods, mobile betting apps, and even unusual markets – so without further ado, let’s get started.
Sports Betting at Ladbrokes
The ongoing success of Ladbrokes has undoubtedly helped them to develop an incredibly comprehensive range of sports markets to browse through; and of the bookmakers covering the UK, Ladbrokes are by far one of the biggest in terms of the events on offer.
It’s immediately apparent how broad and diverse their bet selection is, and why they are such a popular bookie with punters up and down the country. Horse Racing and Football make up the bulk of the sites offerings, although there is much more to choose from than this.
When it comes to Football, there is so much choice and variety that it has its own dedicated tab on the main navigation bar. Similarly, right next door you will find that Horse Racing, Tennis, Golf, Cricket, and Darts all follow suit; so we can assume these are the most popular markets offered by the bookie.
For everything else there is an ‘A-Z Sports’ tab, which as you’d expect gives you a full rundown of every market available; and from here you can access some of the other popular markets including a full selection of American sports, alongside international games and events.
Like we mentioned, Ladbrokes also offer a tremendous range of unusual, rarer markets for you to enjoy, and in the section below we will look at some of these.
When it comes to special bets, Ladbrokes are one of the best around, and some of the oddest markets you could imagine can be found here.
The current specials page displays a number of markets, but the one that really caught our eye was the ‘UK City of Culture’ bet, which allows you to bet on which City in the United Kingdom will win this sought-after accolade in 2021.
Other specials include the winner of the Riba Stirling Prize, and in-line with most bookies the ‘Next Pope After Francis 1’ makes an appearance too, giving you the chance to predict the next ruler of the Catholic church.
It’s pretty easy to view all of the specials on offer, and once you’ve clicked specials from the main menu you will see a full list of all markets available, letting you make your own mind up on which markets you fancy having a punt on.
How Good are the Odds?
While Ladbrokes offer some of the most attractive odds in the industry on the face of things – it should be taken into consideration that in many cases the back-end odds are far worse than at other sites.
If you’re sat there wondering what the heck we’re talking about, think of it like this:
The supermarket generally offers very cheap alcohol, but if a local off license has a deal on a bottle of Vodka that is significantly cheaper than said supermarket, you would understandably go there to buy it instead. However, all the other products apart from the Vodka are still more expensive at the off license; so, while you save money on the Vodka you actually end up spending more in total, assuming you also purchase some snacks and food and so on.
That may be a slightly long-winded example, but it highlights a practice that Ladbrokes have been accused of implementing, and that is often utilised elsewhere in the gambling world as well. So you may well find that Ladbrokes offer very generous odds on Premier League football games to attract customers, but then the odds on lower leagues and other markets will be far worse than elsewhere.
While this shouldn’t be a deal breaker when choosing whether or not to bet with Ladbrokes, it’s worth bearing in mind. Always do your due diligence when placing bets to ensure you’re getting the best prices possible.
In Play Betting
Ladbrokes are unique when it comes to in-play betting and live streaming, in that they’re one of the only bookies who allow you to stream events that you haven’t placed a wager on. In order to stream live events, you just need a positive account balance – meaning anything more than £0.01 – and away you go. Bonus funds don’t count though, sorry.
In terms of the in-play markets themselves, Ladbrokes offer a better than average selection, with everything from Football, Tennis, and Basketball; to Ice Hockey, Rugby (league and union), as well as some smaller and less common markets.
One of the best plus points for Ladbrokes in-play betting is that markets and prices update almost instantly, so unlike some of the smaller bookies you don’t have that delay as prices catch up.
To access in-play betting, simply click ‘In-Play’ from the main navigation menu. You’ll then see all of the events on offer as well as prices for certain markets; and within each individual event page you’ll see the option to livestream the event where available.
A recent new-design has seen the rather dated Ladbrokes site get a complete overhaul, and (thank God), the site is now a little more user friendly, with the various products all accessible from one main homepage.
Website speeds are much, much better, making the experience feel fluid – if you ever played at Ladbrokes before you’ll probably remember the lag and glitching that occurred, particularly during busy times. This is a big step for the company, as in the past they had been accused of neglecting their online products and focusing instead on their high street bookmakers. That accusation doesn’t stand anymore.
The software itself is based mainly on Playtech, and this ensures extremely high levels of security at all times.
If you’ve not heard of Playtech, they’re one of the world’s largest casino developers and casino game makers, who power some of the busiest online betting sites in operation; their commitment to providing customers with an unrivalled high-quality experience is clear to see when you log on with Ladbrokes.
One of the only things we don’t like so much is the bet slips. It’s certainly better than previous attempts and is undoubtedly easier to use, but it can still take a couple of seconds before your selections update on your screen. This isn’t a huge problem, but for in-play betting it can cause issues, so always try to use a strong connection to ensure you don’t experience these irritating slow loading times while betting.
As one of the UK’s largest and most respected bookies, customers have certain expectations of Ladbrokes. These are met with their range of mobile apps and mobile optimised website which allow you to enjoy the thousands of sporting bets they host while on the move.
Their mobile apps offer a highly comprehensive list of events every day, and you can bet on virtually all of the markets found on their desktop site.
There is also the ability to stream races live from your mobile device – a function that works surprisingly well considering the bandwidth problems that could hinder its performance – and all the features hit their targets, with very few players reporting errors while using the mobile features.
Ladbrokes offer an app to iOS and Android players, and the iOS version can be downloaded for free from Apple’s App Store. Due to Google no longer allowing real money gambling apps, Android users will need to download the mobile app directly from the Ladbrokes website.
One of the only complaints we have about the Ladbrokes app is that it uses quite a dated design. It’s a shame not to see evidence of the no doubt humongous budget and workforce available to them, and they could have created something a little easier on the eye. Putting the look and feel of the app aside though, it works well, and in fairness is one of the most reliable we’ve looked at.
Best Odds Guaranteed
Almost all Horse Racing and Greyhound events at Ladbrokes offer best odds guaranteed, ensuring you always get the best starting price, even if it’s better than the one you took at the time you placed your bet.
While there are certain terms and conditions attached to the best odds guaranteed, in general, all Horse Races, bet-types, and bet-amounts are eligible; although as always we recommend you check out the official Ladbrokes T & Cs page for a full breakdown of the rules.
Thanks to the size of Ladbrokes and the reputation that precedes them, they’re readily accepted by the majority of payment processors out there, and this means you can pick from a huge range of deposit and withdrawal options; from credit and debit cards, to EWallets, prepaid cards, and voucher schemes.
PayPal is also an option, allowing UK players to enjoy free, fast, and reliable payment processing.
Simple Sign Up
Not something we’d usually highlight as a ‘best feature’, but the joining process at Ladbrokes is remarkably simple, and is one of the most unique sign-up methods we’ve ever seen. If you’re a PayPal user, you can simply log into your PayPal account through the Ladbrokes website. Ladbrokes will then lift your personal information (nothing sensitive, just your name and address, etc), and create your profile automatically, saving you from having to manually fill out the forms.
Of course, for players without PayPal or for those not wanting to use it, regular sign-up-forms still exist, which take just a minute or two to complete.
High Street Betting
Ladbrokes have a very strong high street presence throughout the UK, they are hard to miss and they currently have over 1000 stores.
The red and white iconic branding is well known amongst bettors and the non-gambling community alike, and the company is one of the largest businesses within the sports and culture sector in the UK. They employ thousands of staff both in their branches and behind the scenes, running the online side of their operation.
In store, punters enjoy state of the art gaming technology, with Ladbrokes being the first major UK bookie to implement hands free betting terminals; essentially giving customers the ability to place bets without needing to go to the cashier.
Much like a vending machine, you simply insert notes into the terminal, choose your selections on screen and confirm that you want to place the bet. The terminal then issues you a printed ticket which acts as your bet slip.
This technology – along with a number of gambling terminals offering casino games and slots – has helped Ladbrokes cement its place among the UK’s leading bookies; and a strong TV and media presence has contributed to the brands continued growth, particularly in recent years with the help of good old Chris Kamara.
Payments & Limits
Ladbrokes offer such a wide variety of betting markets that it would be impractical for them to operate a strict one size fits all approach to maximum bets; especially as different markets can carry different terms and conditions/payout restrictions etc.
Pretty much the only limit Ladbrokes operate is the maximum daily win, which is capped at £1,000,000. This is certainly one of the most competitive payout limits in the industry, and it’s on par with the biggest bookies on the planet, making Ladbrokes a popular choice for punters around the world.
Ladbrokes also offer a hugely competitive selection of payment methods to take advantage of, and these include: Bank Wire Transfer, Maestro, MasterCard, Neteller, PayPal, Solo, Switch, Ukash, Visa Electron, Western Union, AstroPay Card, Entropay, EPS, GiroPay, iDEAL, Paysafecard, Skrill, Sofortuberwaisung, Trustly, Visa Debit, and many more.
Multiple currency options are available, so you can deposit, bet, and withdraw in any currency that works for you, and you can see the available currencies when you access the cashier page.
In terms of the withdrawal times Ladbrokes aren’t the fastest, but they are one of the most reliable, aiming to process all withdrawal requests within 24 hours. This can sometimes take as long as 48 hours, but generally, so long as your account is verified and in good standing, you can expect your withdrawals to be processed within a day.
History & About
Ladbrokes is one of the most recognisable brands in the UK. Quite simply, they are a titan in the gambling arena.
First founded in 1886, the bookmaker initially acted as a commission agent for horses trained at Ladbroke Hall (hence the name), although it wasn’t until 1902 that the name Ladbrokes was first introduced.
Founded by Mr. Schwind and Mr. Pennington, it’s one of Britain’s oldest companies and one of the most successful, and thanks to a change in the law in 1961 allowing betting shops to operate under the Betting and Gambling Act, the company opened their first betting shop using the profits from their previous business.
Things took a turn for the worse for the company, when, on the last Saturday of 1963 the football results cost Ladbrokes over £1 Million in today’s money. This was a ground-breaking moment for them as it put them firmly in spotlight, and thanks to a media frenzy the general public became more informed about gambling, and more aware of Ladbrokes and their presence on the high street.
Fast forward to the present day and Ladbrokes enjoy a significant share of the online gambling industry, offering a wide range of products to players including a sports book, a casino, poker games, bingo, and more.
The company has enjoyed a mainly positive reputation, although there has been the odd scandal during their lifetime. Perhaps most notable are the continual fines from both the UKGC (United Kingdom Gambling Commission), and the ASA (Advertising Standards Agency) for breaching UK law on gambling adverts. Tut-tut.
Still, Ladbrokes have pulled their socks up and regained their position on the top of both the online and the offline gambling ladders, so to speak, and as of today are valued at over £2 Billion. They have even employed Chris Kamara and had a bit of fun with him, see below for what we mean:
The bookie is currently focusing on modernizing its operations, and has just made significant changes to its website to bring it up to speed with modern standards.
2016 saw Ladbrokes begin a merger with the Gala Coral Group, and after the merger was completed in November, Ladbrokes changed its name from Ladbrokes plc to Ladbrokes Coral Group plc, amalgamating two already gargantuan players at the table into what could prove to be an unstoppable force.